A Grimsby man will brave the blistering heat when cycling across an Egyptian desert to raise money for various heart charities.
Steve Wilson, 38, the managing director of Wil-lec Electrical Contractors Limited, will tackle temperatures of up to 30c when he rides an epic 420km across Egypt's formidable Sinai desert.
Steve must raise a minimum of £2,500 in sponsorship for the event, which will be divided equally between the British Heart Foundation, CRY (Cardiac Risk in the Young), Echo UK and Heart UK.
He said: "The charities are good for everyone of all ages."
Steve has decided to take on the challenge – which takes place from November 7 to November 15 – after seeing an advertisement in a national newspaper.
He said: "I saw it and thought I'd love to do that.
"It will be a great experience and will really make a difference to people's lives.
"At first, I wasn't sure because I slipped a disk in my back four months ago. "Then I realised that I just had to do it because it's for a great cause, so I decided to battle through it."
The intense temperatures mean Steve needs to be in peak physical condition and he has been immersing himself into a gruelling fitness regime to prepare.
"The typical British summer has not helped me with heat training," he said. "I'm cycling 100 miles a week to make sure I'm fit enough and, regarding the heat, well, I'll just have to make sure I'm as hydrated as much as possible." Support Steve.
Sponsor Steve by sending cash or a cheque made payable to "Big Heart Bike Ride" to: Steve Wilson, Managing Director, Wi-lec Electrical Contractors Ltd., 18-24 Kent Street, Grimsby, DN32 7DG or visit /www.actionforcharity.co.uk/eventdetailsnew2.asp/urlsearch/the-big-heart-bike-ride-in-the-sinai
