National Articles

Marketing Magazine – 1st December 2014 BBH has created a pro-bono TV ad to raise awareness of sudden cardiac deaths for youth charity, Cardiac Risk in the Young (CRY). The 60-second ad, called Beaten, is the first for the charity and aims to emphasise the importance of cardiac screening among young people. Read More

Shots – 28th November 2014 Yesterday, assistant producer David Lynch, of BBH London, attended a campaign launch at the House of Commons. It wasn’t for a big brand or to promote the latest product on the market, but instead was to meet with sufferers and the families of victims of undiagnosed heart conditions. Read More

Best Ads on TV – 27th November 2014 Cardiac Risk in the Young (CRY), the national charity which raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions, has today launched their first ever advertising campaign during a Parliamentary reception at the House Of Commons. Read More

Zenopa – 27th November 2014 BBH London has helped Cardiac Risk in the Young (CRY) launch its first ever advertising campaign by developing an emotive short film. Read More

AgencySpy – Mediabistro – 26th November 2014 BBH London created a PSA campaign for Cardiac Risk in the Young (CRY), a UK charity founded in 1995 which “raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions.” Read More

The Stable – 26th November 2014 BBH’s TVC for Cardiac Risk in the Young (CRY) isn’t left of centre. It’s true to life. A fit young man collapses on the football field, suffers a cardiac arrest and dies. Yes, of course, the ad is given much of its power by the fact that real life is

Little Black Book – 26th November 2014 Cardiac Risk in the Young (CRY), the national charity which raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions, has today launched their first ever advertising campaign during a Parliamentary reception at the House Of Commons. Read More

Creativity – 27th November 2014 Every week in the U.K., twelve seemingly fit and healthy young people die suddenly from a previously undiagnosed heart condition — in many cases without any warning. That’s the message that the charity CRY (Cardiac Risk in the Young) aims to highlight in this powerful and unnerving spot. It centers on

The Drum – 26th November 2014 Cardiac Risk in the Young (CRY), a national charity which raises awareness of sudden cardiac deaths in young people as the result of undiagnosed heart conditions, has unveiled its first advertising campaign at a Parliamentary reception at the House of Commons. Read More